Google Search Tools
Analytics
Meta Data & Tags
online awareness for attention-seeking brands

At Halo Digital, we take you on a journey of creating a solid SEO (Search Engine Optimisation) platform for your brand, by giving you an outstanding quality score and enhancing your brand’s visibility online – allowing existing and potential customers to find you more easily, letting you achieve greater conversions and generate a customer base that returns time after time.

Think about how often you search for something online… a new restaurant to try out, the latest pair of Nike’s, or information on a certain topic… have you ever clicked on page two of Google search? For most of us, page one on a returned search is the only page that exists – and that’s because we trust the websites that get pulled up first.

Search engines recognise which sites are seen as authorities on a topic and then promote them as thought leaders to anyone who searches for something related to what they can offer.

So, how do you compete with big businesses who have been in the game forever and have built up a client-base that stretches further than the Great Wall of China?

Through clever use of Paid & Organic Search to up your SEO (Search Engine Optimisation) ranking.

Paid Search – which entails Pay Per Click options through platforms such as Google Adwords, and Facebook Ads – lets you directly target consumers who are likely to find your product or service of interest. Through a series of paid adverts that are strategically positioned, your business offering will appear right in front of your new customers eyes.

Organic Search relies heavily on Search Engine Optimisation practices such as keyword usage within your website; as well as many other factors such as what people are saying about your brand online and the popularity and user-ability of your website.

Get in touch with us to find out how we can use these tools to assist your brand in gaining optimum awareness.

THE THING WITH GOOGLE, IS THAT IT ONLY LOVES YOU WHEN EVERYONE ELSE LOVES YOU FIRST.

– Wendy Piersall